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🔗 Back to Summary. 🇫🇷 French Version: 2019R0979_FR.14. Back to Summary of LVL1. Open the PDF. Direct link to EUR-LEX.
Article 13 – Identification of the prospectus ⬅️ | ➡️ Article 15 – Dissemination of advertisements
Article 14 - Required content
1.
Advertisements disseminated to potential retail investors shall include the following elements:
(a)
the word ‘advertisement’, in a prominent manner. Where an advertisement is disseminated in an oral form, the purpose of the communication shall be clearly identified at the beginning of the message;
(b)
a statement that the approval of the prospectus should not be understood as an endorsement of the securities offered or admitted to trading on a regulated market where the advertisement contains a reference to a prospectus approved by a competent authority;
(c)
a recommendation that potential investors read the prospectus before making an investment decision in order to fully understand the potential risks and rewards associated with the decision to invest in the securities where the advertisement contains a reference to a prospectus approved by a competent authority;
(d)
the comprehension alert required pursuant to point (b) of 2014 of the European Parliament and of the Council where:
(i)
the advertisement relates to complex securities other than the financial instruments referred to in points (i), (ii) and (vi) of EU of the European Parliament and of the Council and;
(ii)
the comprehension alert is, or will be, included in the summary of the prospectus.
2.
Advertisements in written form, which are disseminated to potential retail investors, shall be sufficiently different in format and length from the prospectus that no confusion with the prospectus is possible.